Brand Craft
Leave your Mark on the world

Recognition begins with a mark. A strong logo beats the noise.

Five Keys to a Stronger Mark

  1. Emotion: A logo ought to make someone feel good. (Ex. the Amazon smile)
  2. Legibility: Above all else. If the logo is hard to read, it fails its primary purpose.
  3. Simplicity: Complex marks don't scale down well. Keep it minimal and striking.
  4. Timelessness: Trends fade. A strong mark endures through decades.
  5. Versatility: It must work in black and white, on screens, and in print.